Expertise we provide
How to measure SaaS Marketing
Measure the success of SaaS marketing using some of the following metrics:
- The Customer Lifetime Value (LTV) : Customer Acquisition Cost (CAC)
- Conversion rate from signups to paid subscriptions
- Churn rate
- Net Promoter Score (NPS)
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Metrics to Measure SaaS Marketing ROI
SaaS marketing metrics that can help drive your ROI through your marketing efforts:
- Website traffic
- Activation Rate
- Active trials
- Trial conversion rate
- Customer engagement score
- Marketing and sales qualified leads (MQLs and SQLs)
- Product market fit score
What exactly is the rule of 40?
Well, it’s a benchmark for SaaS companies. To be deemed successful, a SaaS company should maintain a combined growth rate and profit margin exceeding 40%. This rule is widely recognized in the industry.
Completed projects
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Satisfaction rate
Years of experience
What we do
We use digital tools and tactics to maximize organization’s online presence,
engage with target audiences, and drive desired outcomes.
SEO & Analytics
We optimize a website to improve its visibility and organic rankings on search engine results pages (SERPs).
Branding & Creatives
We Develop a unique and memorable brand identity through logo design, visual elements, and consistent messaging.
Content Marketing
We create and distribute valuable and relevant content, such as blog posts, articles, videos, or infographics, to attract and engage the target audience.
Marketing Strategy
We Develop a comprehensive plan that outlines the goals, target audience, and tactics to achieve business objectives.
Paid Ads
We manage paid advertising campaigns on platforms like Google Ads, Bing Ads, or social media advertising networks.
Social Media Marketing
We utilize social media platforms such as Facebook, Instagram, Twitter, or LinkedIn to engage with the target audience, build brand awareness, and drive traffic.
Digital Products
Our experts create captivating apps, user-friendly websites, and custom bots that streamline operations. We design campaign landing pages and drive conversions.
PR & Events
We increase your brand’s visibility, manage reputation, and establish credibility. We cover both online and offline events, including webinars, conferences, product launches, and social media campaigns.
Why we are different?
We build long-term relationships with our clients, working closely with them
to achieve their objectives and adapt strategies as their businesses evolve.
